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Last Updated: 06/15/2024
This web site is operated by W. E. Sonetti Mercantile, Ltd. Our postal address is:
W. E. Sonetti Mercantile, Ltd.
16748 E. Smoky Hill Rd., Unit 9C-243
Centennial, CO 80015-2495
We can be reached via telephone at +1 (720) 783-9803.
Introduction
W. E. Sonetti Mercantile, Ltd. respects your privacy and trust. The short version of all of this is that we operate legally and do our best to keep up with and follow all the (ever-changing) laws around privacy. We appreciate your trust and are committed to be responsible with your data and privacy.
This Privacy Policy explains how information about you is collected, used and disclosed by W. E. Sonetti Mercantile, Ltd., Inc and its subsidiaries (W. E. Sonetti Mercantile, Ltd., or “we”). This Privacy Policy applies to information we collect across our Brands when you use our websites, mobile apps, retail stores, and other online products and services (collectively, the Services), including the Services we provide for W. E. Sonetti Mercantile, Ltd., and our other Brands, and when you otherwise interact with us. This policy does not apply to products or services with separate privacy policies that do not incorporate this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy regularly to stay informed about our information practices and the choices available to you.
For information about the choices we offer in connection with our information practices, please see Your Choices below.
If you are a California, Colorado, Connecticut, or Virginia resident, please see the section titled "Privacy Rights Under State Laws" below.
Collection of Information
Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you create an account, update your profile, post a review, click on products on our websites, add a product to your cart or wish list, participate in any interactive features of the Services, fill out a form or survey, join and participate in a loyalty program, join a text message marketing program, participate in a contest or promotion, make a purchase, communicate with us via third party social media sites, request customer support, or otherwise communicate with us.
Under some circumstances, you may choose to provide sensitive personal information to W. E. Sonetti Mercantile, Ltd. For example, some consumers may choose to provide health information to our customer service agents relevant to their product choices or recreational endeavors. The types of information we may collect about you include your name, password, email address, social media user names and handles, postal address, phone number, day and month of your birth, gender, interests, preferences, photos, videos, product reviews, fit information (including height, weight, and clothing size), health information, payment information, text messaging, chat communications, call transcripts, and email history as well as any information included in those messages, and any other information you choose to provide.
Certain information that you elect to provide to us, like product reviews and associated fit information, will be publicly displayed on our websites.
Information We Collect Automatically When You Use the Services
When you use our Services, we automatically collect certain information, including:
Information We Collect From Other Sources
We may also obtain information from other sources. For example, we may collect information about you from other sites that sell our products, from other users, such as individuals who send you a gift or discount code through our Services, from social networks in accordance with their authorization procedures, or from third party providers that tie together multiple data points to gain additional information to create a unified customer view. Through third-party providers, we may also collect your email address via cookies and pixels on our websites and combine your email address with other information those third-party providers have access to (such as mailing address) so that we may serve relevant marketing offers to you via email or direct mail. We may collect product reviews you posted on third-party websites and redisplay those reviews on our websites. We do not have control over these third-party websites, and you should review the privacy practices of third parties where you choose to submit a review.
Information We Infer
We may derive information or draw inferences about you based on information we collect about you. For example, based on your browsing or purchases, we may infer your gender, your interest in certain activities, brands, or products, or information about your purchasing activities over time. For another example, we may infer information about your preferred fishing techniques, brands or products based on your interactions. For another example, we may infer information about your preferred furniture design style based on your interactions.
Information Collected in Our Retail Stores
Our retail locations may offer free Wi-Fi services to you. Our Wi-Fi network may capture certain data from devices you connect to it. We use cameras in our stores for security purposes. These cameras may capture demographic and personal information about you.
USE OF INFORMATION
We use information about you as follows:
DISCLOSURE OF INFORMATION
We may disclose information about you as follows or as otherwise described in this Privacy Policy:
We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.
Children’s Privacy: We do not knowingly sell or share personal information about consumers under the age of 13. W. E. Sonetti Mercantile, Ltd.'s website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are under the age of 13, please do not use our website, provide any information, or make any purchases. If we learn that we have collected personal information from a child under 13 without parental consent, we will promptly delete that information. If you believe we may have collected information from or about a child under 13, please contact us.
Business Transfers: As we continue to develop our business, we may engage in activities such as mergers, acquisitions, or the sale of assets. In such transactions, customer information, including personal information, may be one of the transferred assets. By using our website and services, you consent to the transfer of your personal information as part of such transactions. We will continue to ensure that your personal information is protected in accordance with this Privacy Policy.
THIRD-PARTY FEATURES
The Services may offer third-party social sharing features and other integrated tools (such as the Facebook Like button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
For orders placed on some of our Services, we may offer third-party payment and financing options. For example, if you select Affirm as your payment method, you will provide information directly to Affirm and you also direct W. E. Sonetti Mercantile, Ltd. to share certain contact and order information with Affirm to enable your use of their service to pay for your order. The information Affirm receives is subject to their Privacy Policy, please see their site for details.
The Services may offer other integrated tools, which let you interact with third parties to track your orders, enter social media contests, or consider and accept offers from other companies. When you interact with an integrated tool, you will see the third party’s name, terms, and privacy policy in the integrated landing page or module. For more information about the purpose and scope of data collection and processing in connection with these other features, please visit the privacy policies of the third parties providing the features.
SECURITY
We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use reasonable security measures designed to protect information about you from loss, misuse and unauthorized access, disclosure, alteration and destruction. Unfortunately, no online activity can be guaranteed as 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.
ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS
We allow others to provide analytics services and serve you advertisements on our behalf. These entities may use cookies, web beacons, pixels, device identifiers and other technologies to collect information about your use of the Services and other websites and apps. The information collected includes your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, order identification, and conversion information. This information may be used by W. E. Sonetti Mercantile, Ltd. and third parties to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and apps, send abandoned shopping cart reminders, and better understand your online activity. User Activity Information collected on our sites may be combined with information collected independently of us by internet marketing partners. At this time, the best way to prevent your cookies from being used by third party providers is to disallow cookies, however, that will potentially degrade your web experience. When additional technologies are made available by our hosting platform, that will address privacy, we will implement them as we are able. You can also learn more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes at www.aboutads.info/choices. In addition, your device may include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.
We may also work with other websites or platforms (such as Facebook) to serve ads to you as part of a customized campaign. Please refer to the settings of those other websites or platforms for information about any choices they offer in connection with the delivery of interest-based ads.
TRANSFER OF INFORMATION TO THE U.S. AND OTHER COUNTRIES
W. E. Sonetti Mercantile, Ltd. is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer, and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.
YOUR CHOICES
Account Information
You may update the online account information you provide to us by logging into your online account. You will need to change any account information you provide, including communication preferences, for each brand.
Location Information
If you initially consent to our collection of precise location information via any of our mobile apps, you should be able to modify this choice by changing the preferences for those apps on your mobile device. We do not collect precise location information even if the permission process established by your mobile device operating system may allow such collection. You may also stop our information sharing via our mobile apps by following the standard uninstall process to remove all of our mobile apps from your device.
Revoking Other Mobile App Permissions
Your mobile device operating system may provide you with the ability to discontinue our access to the information described in the Stored Information section of this policy via our mobile apps. You may also stop our collection of this information by following the standard uninstall process to remove all of our mobile apps from your mobile device.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.
Our website is hosted by GoDaddy. As a result, the cookies in use are managed by GoDaddy. Please see the GoDaddy Registry Cookie Policy Page to see the list of Cookies Necessary for the Functioning of this website store and their purposes.
https://registry.godaddy/legal/cookie-policy
Please note that the above Cookie Policy page is maintained by GoDaddy. If our link to it no longer works, please let us know so we can update our link.
Promotional Emails
You may opt out of receiving promotional emails from W. E. Sonetti Mercantile, Ltd. by following the instructions in emails from each brand or by changing the preferences through your online account with each brand. If you opt out, we may still send you non-promotional emails, such as those about your account, transactional emails or our ongoing business relations. Additionally, the proper way to unsubscribe from email is to use the unsubscribe link in the email, which automatically removes your address. Attempting to request removal in other ways than this may take longer, may not arrive to the proper person, or may be overlooked due to human error. We’ll do our best, but please use the unsubscribe link.
Promotional Calls
With your consent, you may receive promotional calls from us. You may opt out of receiving these communications by letting us know during one of those calls.
Promotional Texts
With your consent, you may receive recurring automated marketing text messages from W. E. Sonetti Mercantile, Ltd., including text messages that may be sent using an automatic telephone dialing system. Consent to receive automated marketing text messages is not a condition of any purchase. You can opt out of receiving further marketing text messages by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. Our text messaging platform may not recognize and respond to unsubscribe requests that do not include the STOP, END, CANCEL, UNSUBSCRIBE, OR QUIT commands. For more information, please refer to the Mobile Terms of Service section of Terms of Use.
Direct Mail
You may receive catalogs and other print mail pieces from our Brands. You may opt out of receiving direct mail marketing by adjusting your communication preferences with the Brand that sent the direct mail communication or by emailing us at legal@SonettiMercantile.com.
Mobile Push Notifications
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these notifications at any time by changing the notification settings on your mobile device.
PRIVACY RIGHTS UNDER CERTAIN STATE PRIVACY LAWS
If you are a resident of states such as California, Colorado, Connecticut, or Virginia, you may have certain privacy rights under the applicable privacy laws in your state. This section describes those rights and how you can exercise them.
Colorado, Connecticut, or Virginia Consumers
The Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Virginia Consumer Data Protection Act (VCDPA) afford consumers residing in those states rights with respect to their personal information. Subject to certain limitations and exceptions, the CPA, CTDPA, and VCDPA provide residents in those states the right to request (1) to confirm whether or not we are processing your personal information; (2) to access a copy of the personal information you have previously provided to us; (3) to request deletion of their personal information; (4) to correct inaccurate personal information; (5) to not be discriminated against for exercising these rights; and (6) the right to opt out of the processing of personal information for targeted advertising.
We do not process personal information for the purpose of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. We do not sell personal information for money.
Colorado, Connecticut, or Virginia consumers may opt out of the collection of cookie-based data by third parties for use in targeted advertising by disabling cookies in your web browsers, which may affect usability of the website. Colorado, Connecticut, or Virginia consumers may make additional rights requests by contacting us at legal@SonettiMercantile.com, or by calling us at 1-303-886-8435. All rights requests must be accompanied by your online contact information, phone number and physical mailing address so we can comply fully with privacy right requests.
If we decline to take action in response to your exercise of a privacy right, we will inform you of the reason for the denial. Where provided by statute, you may have the right to appeal our decision. We will provide you with instructions on how to appeal the decision in response to your privacy request. If you are unsatisfied with our response to your appeal, you may contact your state Attorney General’s office.
California Consumers
The California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA) and the Shine the Light law afford California residents certain rights with respect to their personal information. If you are a California resident, this section applies to you.
CPRA
In the last 12 months, we collected the following categories of personal information: identifiers (such as name and contact information), characteristics of protected classifications (such as age and gender), commercial information (such as products purchased), internet or other electronic network activity information (such as browsing behavior), geolocation data (such as if permitted for collection via one of our mobile apps), audio, electronic, visual or similar information (such as profile pictures or customer support call information), and inferences we make (such as preferred activities). For more details about the personal information we collect, including the categories of sources, please see the Collection of Information section above. We collect this information for the business and commercial purposes described in the Use of Information section above.
In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:
Categories of personal information we collect
Parties with whom information may be disclosed
W. E. Sonetti Mercantile, Ltd. does not collect or process sensitive personal information for the purpose of inferring characteristics about you. Nor do we use, or disclose to a service provider or contractor, sensitive personal information for purposes other than what the CPRA authorizes.
Sales or Sharing of Personal Information
California law requires that we provide transparency about scenarios in which W. E. Sonetti Mercantile, Ltd. sells or shares personal information with third parties in exchange for valuable consideration or for certain marketing. We do not sell your personal information for money. Instead, like many retailers, we share personal information to certain third parties to market and advertise our products to you.
In the preceding 12 months, we have shared identifiers (such as your email address, postal address and other online identifiers) with advertising networks and print catalog marketing partners, and electronic network activity information (such as browsing behavior) to advertising networks.
If you are a California resident, you have the right to opt out of these sales at any time, however, because we do not sell your personal information, you don’t need to worry. You may opt out of the collection of cookie-based data by third parties for use in targeted advertising by turning off cookies in your web browser, although this may affect usability of the website.
We do not knowingly sell or share personal information about consumers under the age of 13.
Rights of California Residents
Subject to certain limitations and exceptions, the CPRA also provides California residents the right to request (1) to know more details about the categories or specific pieces of personal information we collect, use, disclose and sell/share, (2) deletion of their personal information, and (3) to not be discriminated against for exercising these rights., (4) that we correct inaccurate personal information; and (5) to opt out of the sale/share of personal information, as discussed above.
Automated decision making is the process of making a decision by automated means without any human involvement. We do not process personal information for automated decision making that results in legal or similarly significant effects concerning the consumer.
Exercising Your Rights
California, Colorado, Connecticut, or Virginia consumers may make a rights request by visiting this portal, by contacting us at legal@W. E. Sonetti Mercantile, Ltd..com, or by calling us at 1-303-886-8435. Prior to processing certain requests, we will verify your request by asking you to provide information related to your recent interactions with us, such as information about a recent purchase.
If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please email us at legal@SonettiMercantile.com.
Shine the Light
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. If you would like to opt out, please unsubscribe from our mailing list, and if applicable, mobile lists, as these are the keys to that program and then contact us regarding your Shine the Light request and we’ll provide you with all of the details you need so you are satisfied that we have complied.
“Do Not Track” (DNT) and Universal Opt-Out Preference Signals
Some web browsers incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. Historically, there has not been consensus on what constitutes a DNT signal, so many web sites do not honor them, including this one. For more information about DNT signals, visit http://allaboutdnt.com.
You may use an Opt-Out Preference Signal, such as the Global Privacy Control (GPC), to opt-out of the sale/share of your personal information. If our hosted platform is able to detect and recognize such a signal from your browser, and handle it meaningfully, we will honor it. Your request to opt-out of sale/sharing will be linked to your browser identifier only. Since our websites are hosted on the Shopify Platform, the ability to respond accordingly with the technology depends on their implementation.
DATA RETENTION
Except as otherwise permitted or required by law, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, as required to satisfy any legal, accounting, or reporting obligations, or as necessary to resolve disputes. To determine the appropriate retention period for personal information, we consider our statutory obligations, the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.
Under some circumstances we may anonymize or de-identify your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified information for any business purpose without further notice to you or your consent.
CONTACT US
If you have any questions about this Privacy Policy, please contact us at: W. E. Sonetti Mercantile, Ltd. Legal Department, 16748 E. Smoky Hill Rd., Unit 9C-243, Centennial CO 80015-2495, legal@SonettiMercantile.com, or +1 (720) 783-9803.
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